CEOs Embrace Generative AI and Climate Action in 2025

DAVOS, ​Switzerland, January ​21, 2025 – 28th ​annual PwC ​Global CEO The survey highlights key strategies ​that stimulate growth in a changing economic landscape. With information ​from 4,701 CEOs in 109 countries, the survey highlights generic ​IA and sustainability as key factors in the future. The conclusions were presented to the World ​Economic Forum, revealing the willingness of world ​leaders to adapt and prosper in full change.

How do CEOs react to A Generative?

The AI ​general has acquired a broad adoption, with 56% of CEOs declaring more effective employment and 34% of CEOs seeing a growth in profitability. However, confidence in the integration of AI remains a challenge, with only 33% expressing high confidence in the integration of AI into basic processes. PwC data indicate that the ​effective adoption of AI requires the harmonization of labour skills and ​technological integration with strategic objectives.

Marco Amitano, partner of the PwC UK, said: “Companies need to ​focus on the ​systematic integration of IA in order to unlock their full potential by addressing confidence concerns. The first adopters of the GenAI report significant gains, but most have not yet seen concrete ​financial results.

What role does sustainability ​play in business success?

Climate-friendly ​investments are lucrative, and one third of CEOs report ​an increase in revenues from these initiatives over the past five years. Sustainability not only ​reduced the costs of two thirds of businesses, but also ​improved long-term ​profitability. In regions such as China, these investments have led to significant government incentives, increasing profitability. As economies defy, sustainability ​becomes a basic strategy for value creation.

Why are CEOs optimistic about global growth?

Despite economic uncertainties, 60% of CEOs expect global growth in the coming year, a substantial increase in previous years. This optimism extends to the expansion of the workforce, with 42% ​planning to increase the workforce. However, macroeconomic instability and inflation ​remain major concerns. In some sectors such as pharmacists, climate change and ​AI, opportunities to reinvent are increasingly being considered rather ​than risks.

How do companies reinvent their business models?

Reinventing ​the business model is an urgent priority, with 42% of CEOs recognizing the need for transformation in a decade ​to remain viable. ​Strategies include product innovation, the introduction of new sectors and the orientation ​of previously deactivated customers. Companies with higher ​reinvention scores have significantly higher profit margins. Despite this, only 7% of revenues over the past five years have come from new business ​additions, indicating untapped potential.

What is the future of industry reconfiguration?

Industry limits are increasingly blurred, with 40% of companies ​competing in new sectors. ​New trends, such as technological ​integration in the ​health and ​energy sectors, illustrate this change. ​For example, telecommunications companies diversify ​into ​services beyond ​connectivity, creating new revenue and value streams for ​customers. Executive Directors are encouraged ​to develop ecosystems that respond to clients’ needs in a ​holistic manner, ​while adopting innovative partnerships.

What are the challenges of changing decision-making?

The study identifies the ​quality of decision-making as a critical factor influencing success. CEOs with ​strong strategic decision-making processes report higher profit ​margins and successful ​reinvention efforts. ​Techniques such as anti-prejudice and ​portfolio-wide impact assessment ​are under-used ​but essential to navigate ​by uncertainty. PwC ​data reveal a correlation between stronger decision-making frameworks and the adoption ​of GIA and climate initiatives.

In conclusion, ​PwC’s 28th annual survey highlights the transformative power of the IA generator and sustainability as CEOs adapt to the changing ​economic ​and industrial landscape. The response, rooted in strategic decision-making and innovation, is the basis for ​sustained growth. Leaders who align their strategies with these megatrends are ready to ​redefine their industries, thus ensuring long-term resilience and profitability.